“In the desert there is no water, but the mirage suggests that there is such a thing as water. In the material world there is no water, there is no happiness, but the real water of actual happiness is there in the spiritual world.” (Shrila Prabhupada, Bhagavad-gita, Introduction)
Ultimately, bhakti-yoga is about finding happiness. Though it is equated with faith or religion by those who don’t know the scientific background to it, it has nothing to do with fear or escaping unpleasant conditions. Bhakti deals with love and the yoga aspect addresses the spirit soul, which identifies each one of us. As all are looking for happiness in some form or another, bhakti-yoga becomes an easy choice, one that delivers on the promise.
Advertising gives a good insight into the pulse of society. The different kinds of programming on television each have their…
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