“If you cannot practice the regulations of bhakti-yoga, then just try to work for Me, because by working for Me you will come to the perfect stage.” (Lord Krishna, Bhagavad-gita, 12.10)
He is Bhagavan, after all. His Divine Grace A. C. Bhaktivedanta Swami Prabhupada accurately and intentionally translates this Sanskrit word as “Supreme Personality of Godhead.” The more verbose translation is necessary since the word “God” is basically up for grabs, interpreted differently based on personal sentiment.
Bhagavan is indeed supreme. He must be; otherwise He is just like everyone else, making His association not as significant. It is necessary to mention Godhead since there are many divine figures. Especially in the Vedic tradition, a worshiper has a large choice of available candidates for directing their attention, for fulfilling their desires.
And of course, Bhagavan is a personality. The use of this word…
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