“There is no difference between the holy name of the Lord and the Lord Himself. As such, the holy name is as perfect as the Lord Himself in fullness, purity and eternity. The holy name is no material sound vibration, nor has it any material contamination.” (Padma Purana quoted from The Nectar of Devotion, Ch 13)
“Chant the holy names. The holy name is non-different from the Supreme Lord. There are four distinct aspects to God that are of relevance to us. They are nama, rupa, guna and lila. Name, form, qualities and pastimes. The idea is that we don’t have to speculate about the Almighty. He does not have to be relegated to an imaginary figure that we have a hope of seeing only in the afterlife. He has endless variety and nuance, and He appears ever fresh and new.
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