When it comes to a crisis, Apple will fight back hard—unless people question its products — Quartz

When the European Union accused Apple of owing $14.5 billion in taxes via its Irish subsidiary on Aug. 30, the company’s response was muscular and defiant. CEO Tim Cook immediately fired off a letter, carefully explaining Apple’s history in Ireland, and calling the EU’s claim wrongheaded. “This claim has no basis in fact or in…

via When it comes to a crisis, Apple will fight back hard—unless people question its products — Quartz

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