There are practical reasons so many hipster businesses follow the exact same naming structure — Quartz

It’s practically a fashion trend itself. In the past few years, startup clothing and home goods retailers have taken to a peculiar naming convention: linking two nouns with &, + , as well as the word “and.” Mott & Bow. Bindle & Keep. Wolf & Shepherd. These are all fairly new clothing or footwear businesses.…

via There are practical reasons so many hipster businesses follow the exact same naming structure — Quartz

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