The dawn of an African e-commerce goldrush may be a false one — Quartz

This year, Africa Internet Group (AIG), the parent company to e-commerce brands such as general retailer Jumia and travel site Jovago, became the first venture capital-backed business in Africa to be valued at $1 billion after sizable rounds from the likes of insurance giant AXA and French mobile network operator Orange. AIG is not the…

via The dawn of an African e-commerce goldrush may be a false one — Quartz

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