Askmebazar.com – Dystopian Hyper-Consumerism and Pushy Advertising : Adnan R. Amin

KAFILA - COLLECTIVE EXPLORATIONS SINCE 2006

This is a guest post by ADNAN R AMIN

It was an entertaining skit.

It opens with an animated evangelist (played by a dashing Bollywood leading man) talking about the dangers of stress and how it drains us. To the applause of an enthralled, glazed-eyed audience, he presents a man quivering uncontrollably – tap-dancing even – from extreme work-related stress. With the uproarious consent of the crowd, the evangelist introduces the poor specimen to Askmebazar.com. Miraculously, the man stops shaking and starts browsing through shopping items. He is instantly relieved of his stress and bathed in a halo-like glow. As the plot winds up, he is seen drowning in a deluge of delivery crates and boxes.

“One Click Therapy.”

This is the comical, over-the-top television commercial from Askmebazar.com, an online marketplace. While undeniably funny, the positioning idea is discomforting, if not problematic. Once we get past the comedy and the antics…

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